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Gina Flanagan, an award-winning costume illustrator who worked exclusively in the feature film world, searched like most moms for ways to send her kids to school happy. When her older daughter reported that lunchtime was sometimes lonely for her, Gina began to draw fun notes and put them in her lunchbox. The notes were much more than just a note on a napkin; elaborately illustrated, they grabbed the whole lunch table's attention. Soon a crowd waited to see mom's next cool drawing. |
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When her younger daughters suffered separation anxiety, Gina drew fancy pictures with words that their teachers would read to them -- and soon enough, they couldn't wait to get to school to see their lunch cards.
The cards became more elaborate as the tide of feedback from the kids came in. Gina began to find fun facts and nationally recognized food days that would coordinate with that day's lunch ingredients. Soon calls came from other moms, asking where she got the cards and wondering how they could put them in their own kids' lunches. The idea of turning the cards into a business came organically.
The cards became more elaborate as the tide of feedback from the kids came in. Gina began to find fun facts and nationally recognized food days that would coordinate with that day's lunch ingredients. Soon calls came from other moms, asking where she got the cards and wondering how they could put them in their own kids' lunches. The idea of turning the cards into a business came organically.
 In the studio with our tough executive critics |
Rose Cricchio, also a mom, is the second half of the duo. Rose, who left the worldwide Warner Bros. retail arm to raise her kids, brings her graphic artwork to the project. Her style and talent, combined with Gina's illustrations, give the cards their unique flair. |
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Gina’s dad, Paul DeDomenico, so loved the idea that he decided it was time to stop enjoying vacations in Italy and godfather the project, injecting startup funds and the marketing know-how he developed while taking Rice-a-Roni from a recipe to a grocery store powerhouse.
Gina’s husband, writer and actor Markus Flanagan -- he plays the Dad on the Nickelodeon series Unfabulous -- saw the opportunity to build a family business and joined as the go-to guy in the marketing department.
To round it all out, Gina's brother Paul P. DeDomenico, who holds a degree from Stanford in the area of being really smart in business, took on the job of infrastructure, accounting and strategy.
Gina’s husband, writer and actor Markus Flanagan -- he plays the Dad on the Nickelodeon series Unfabulous -- saw the opportunity to build a family business and joined as the go-to guy in the marketing department.
To round it all out, Gina's brother Paul P. DeDomenico, who holds a degree from Stanford in the area of being really smart in business, took on the job of infrastructure, accounting and strategy.
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Founder of Fun
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Vice President of Graphics & Web
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Chief Executive Officer
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Vice President of Marketing
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Vice President of Administration
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Jaine Flanagan
All shipping inquiries
Jainef@aol.com
All shipping inquiries
Jainef@aol.com